El Ovni Gallego
“El Ovni Gallego” translates to “The Galician UFO” and is a reference to a video that was shared on YouTube in 2012. This video was part of a viral marketing campaign created by the production company Películas Pendelton. It was designed to look like real footage but is, in fact, a fictional creation for promotional purposes.
The term “OVNI” indeed stands for “Objeto Volador No Identificado” in Spanish, which translates to “Unidentified Flying Object” (UFO) in English. This term is widely used in Spanish-speaking countries to refer to what English speakers commonly refer to as UFOs.
The comments on the video are a mix of nostalgia, admiration for the production quality, and discussions about the realism of the UFO depiction. Some viewers recall it as the first UFO video they saw as children, sparking a lifelong interest in ufology. Others praise it as a high-quality Galician production or a meticulously crafted promotional video for its time. There’s a sentiment that, real or not, the video is impressive and could inspire a good movie. Some commenters debate the authenticity, with one providing detailed reasons for believing in the video’s realism, including specific moments that seemed particularly convincing.
“El ovni gallego” was a campaign conceived by DDB and Pendleton, intended as a tribute to the famous Orson Welles and his 1938 radio broadcast of “The War of the Worlds.” This suggests that the campaign was designed to mimic a real-life UFO event, much like Welles’s broadcast, which famously caused public panic by presenting a fictional alien invasion as if it were happening live.
The making-of the campaign was carried out by Edgar Lledó, indicating that he was responsible for documenting or producing the behind-the-scenes content for this viral campaign.
DDB is a well-known global advertising agency network. It was originally founded as Doyle Dane Bernbach in New York in 1949. DDB is known for its innovative and creative advertising campaigns for major international brands. The agency has a presence in numerous countries around the world and has earned a reputation for its creative and effective advertising strategies.
El ovni gallego was broadcast on Terra. Terra is known for being a digital media company and internet content provider based in Brazil, with operations in several Latin American countries and, previously, in Spain. Terra offers a variety of content including news, entertainment, sports, and more, making it a suitable platform for a wide-reaching and engaging campaign like “El ovni gallego.”
